Before the world's clique of fashion luvvies descend upon Berlin for Fashion Week, get yourselves a head-start by checking out Front Row Society & ArtStars* latest launch event, featuring the controversial Canadian himself, Bruce LaBruce... 

Front Row Society and ArtStars* are pleased to present a special edition line of scarves featuring the work of Toronto based filmmaker, writer, director, photographer, and artist Bruce LaBruce produced by FRS.

At this event, Front Row Society will preview the line set to launch in late Summer 2012 on the 30th June at the neo-art subterranean club Le Chat Gris. Play Dead is the name of the scarf series produced by FRS, which features 5 images from a fashion shoot with the stylist Tammy Eckenswiller. Each piece will have a limited edition run of 200 and will be printed on silk/cotton blend scarves produced by Front Row Society.

Taking inspiration from Le Weekend by Jean Luc Godard, these hard hitting and shocking images to showcase the true horrors of a car crash; LaBruce stays faithful to his style and continues to push for his passion for finding beauty in the dark. The models are Bruno Billio and Tammy Eckenswille.

All this social networking should make us more social, right? — we’re just sitting in front of our computers, after all. Let's all jump outside for a change, and put faces to the names. Doors will open at 10pm and the party will go onwards. 

Manuela Mayoral (www.soundcloud.com/manuelamayoral) & Jeremy Shaw (www.soundcloud.com/circlesquare) will be spinning the records. If you would like to attend, please RSVP to rsvp@frontrowsociety.com.